Launching a refined brand identity, leading to improved online presence, enhanced customer engagement, and increased market competitiveness.
We use our insight, experience, and rich industry knowledge to formulate and drive a distinct and differentiating positioning for your brand. We uncover your brand' s core—the heart or soul of who you are and how you want to be perceived!
In conjunction with the client, GTF Technologies will form the Vision Statement – an inspirational statement of intent that offers a clear path to the future and a focus for research and the development of the brand positioning.
GTF Technologies will conduct a comprehensive audit of the client’s core assets, identifying those areas that can be leveraged to create opportunity and form a compelling brand positioning.
GTF Technologies will identify and prioritise key segments of consumers (target audience) and understand their motivations, psychographics and behaviours to determine market needs and opportunities.
Target audience: Formed out of the insights into the target customer, GTF Technologies will create a succinct statement of who the target audience is and what they are looking for from the brand
Naming strategy, directly driven by the approved brand culture – specifically its essence and traits.
(Maximum 5 names & 3 rounds)Brands are actually a lot like people. They speak with a voice and other people listen. And the way they speak affects how they’re perceived.
We set bold ideas in motion with moving pictures that stir the soul and resonate with your target audience.
