Brand Strategy & Launch

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Brand Strategy & Launch

Launching a refined brand identity, leading to improved online presence, enhanced customer engagement, and increased market competitiveness.

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We’ll Help You Discover Who You Are, Who You’re For, And What You Stand For

We use our insight, experience, and rich industry knowledge to formulate and drive a distinct and differentiating positioning for your brand. We uncover your brand' s core—the heart or soul of who you are and how you want to be perceived!

Brand Strategy

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Stakeholder Workshop

In conjunction with the client, GTF Technologies will form the Vision Statement – an inspirational statement of intent that offers a clear path to the future and a focus for research and the development of the brand positioning.

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Brand Audit

GTF Technologies will conduct a comprehensive audit of the client’s core assets, identifying those areas that can be leveraged to create opportunity and form a compelling brand positioning.

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Target Audience & Guest Typologies

GTF Technologies will identify and prioritise key segments of consumers (target audience) and understand their motivations, psychographics and behaviours to determine market needs and opportunities.

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Brand Culture

Target audience: Formed out of the insights into the target customer, GTF Technologies will create a succinct statement of who the target audience is and what they are looking for from the brand

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Brand Expression

  • Naming Strategy

    Naming strategy, directly driven by the approved brand culture – specifically its essence and traits.

    (Maximum 5 names & 3 rounds)
  • Tone Of Voice

    Brands are actually a lot like people. They speak with a voice and other people listen. And the way they speak affects how they’re perceived.

  • Tagline & Key Messaging
    • Driven by the brand culture, we will create a tagline that brings the brand to life by communicating ideas, feelings, and emotions that resonate with the defined target audience
    • The tagline will offer comprehensive information about the brand that can easily be remembered.
    • Two key messages that will speak to the defined targets from a B2C and B2B perspective.
    • Several options will be suggested through a few rounds.
  • Visual Identity
    • Creation of a corporate identity document in alignment with the Brand Culture
    • Visual identity (logotype)
    • Visual identity guidelines
    • Colour palette
    • Dos & don’ts
    • Logo, its black-and-white versions and its reversals
    • Minimum space around the logo
    • Logo’s minimum size
    • Primary and secondary typefaces
    • Core graphic layout device
  • Deliverables
    • Corporate identity document
    • Logo artworks delivered in JPG, PNG, PDF and AI formats

Brand Activation

  • Brand Video

    We set bold ideas in motion with moving pictures that stir the soul and resonate with your target audience.

    • Concept & Storyboard
    • Video Production
    • Video Editing
    • Music Selection
  • Collateral
    Key stationery:
    • Business card template
    • Letterhead (A4)
    • Envelopes (C4 and DL)
    • E-signature
    • PowerPoint Template
    Sales & Marketing collateral:
    • Sales folder
    • Property brochure
    • A4-page factsheet
    • E-newsletter template (HTML)
    • Print advertising template
    • Newspaper Advertising Template
    Note: Deliverables Sheet Will be Attached Separately Note: Acquisition of images from third-party sources will incur charges
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Make A General Enquiry

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Delhi NCR
+91-9953-91-7978
Bangalore
+91-9953-91-7978
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