Target Audience
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Overview
GTF Technologies will identify and prioritise key segments of consumers (target audience) and understand their motivations, psychographics and behaviours to determine market needs and opportunities
Brand Narrative And Mood Board
- A story of the concept and the underlying theme of the facility
- A mood board to evoke emotions and visualise the product
Brand Architecture
- Determine the most suitable brand architecture of the brand and how it will influence the subset components
