Overview

GTF Technologies will conduct a comprehensive audit of the client’s core assets, identifying those areas that can be leveraged to create opportunity and form a compelling brand positioning

Market Analysis & Positional Mapping

• GTF Technologies will consider wider market trends, changes in buyer demographics and how those factors might impact the brand today and in the future
• Identify direct and indirect competitors for the brand through online research. This yields a competitive landscape that can be used to explore market opportunities, challenges, and differentiation points for the brand
• Conduct best-in-class analysis of comparable brands, benchmarking against effective strategies.