M3M Preleased Commercial Property
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The Challenge
Despite being a big name in the Real Estate Industry, one of the most significant commercial projects, M3M Corner Walk, a pre-leased commercial property of M3M India Ltd. faced few challenges.
The ticket size of the property was very high so finding the right query was a difficult task. Moreover it was located in an isolated location on golf course extension which was also a challenge. The project was old and under construction for a long time, so it had very less search volume as the buyers were hesitant to invest on it. In total it was difficult to pick an approach which would generate results for the client.
Strategy & Research
- We used the name “Pre leased Commercial property” to drive search volume.
- Targeted the audience who were looking for the projects which were going to be delivered within a year or less.
- We targeted both google and social media.
- We targeted generic search volumethrough Google Search & Remarketing.
- We targeted HNI and business class peoplethrough Google Search & Remarketing.
- We targeted M3M existing buyers and search volume.
- We targeted individuals who were willing to invest for rental incomethrough Google Search & Remarketing.
- We did broker awareness as wellthrough Google Search, social Media & Remarketing.
The Results
Google
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0
Impressions
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0
Clicks
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0
Number of Queries
Facebook
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0
Impressions
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0
Clicks
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0
Number of Queries
Services Used
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01
Research
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02
Content & Creative
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03
Paid Search
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04
Paid Social
