Required Candidate profile

We are seeking a talented Social Media Head to join our dynamic digital marketing team. As a Social Media Head, you will be responsible for creating and executing social media strategies to enhance brand awareness, engage audiences, and drive business objectives for our clients.

Key Responsibilities:

1. Strategy Development:

   • Create, implement, and manage comprehensive social media strategies aligned with business objectives.

   • Conduct market research to understand target audience behavior, preferences, and trends.

2. Content Planning & Creation:

   • Oversee content calendars and ensure consistent and engaging posting schedules.

   • Collaborate with design and content teams to develop visually appealing and compelling posts, videos, and stories.

   • Utilize platform-specific best practices to optimize content for Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms.

3. Community Engagement:

   • Actively engage with followers, respond to comments, and manage online communities to foster relationships.

   • Monitor brand mentions and participate in conversations to enhance brand visibility and reputation.

4. Performance Tracking:

   • Analyze metrics across all platforms to measure the success of campaigns and strategies.

   • Prepare regular performance reports and provide actionable insights to improve engagement and ROI.

5. Campaign Management:

   • Plan and execute paid social media campaigns, including budget management and performance optimization.

   • A/B test ad creatives and strategies to identify what resonates with the audience.

6. Trends & Innovation:

   • Stay updated on the latest social media trends, tools, and best practices.

   • Experiment with new content formats, features, and platforms to keep the brand innovative and ahead of competitors.

7. Collaboration:

   • Work closely with internal teams, including marketing, design, and sales, to ensure cohesive brand messaging.

   • Liaise with clients (if applicable) to understand their needs and align strategies accordingly.

      8. Team Handling : 

                             Minimum 3 years of experience in team handling.

                            Strong leadership and interpersonal skills with a proven ability to manage cross-functional teams effectively.

Skills required

Qualifications and Skills:

• Experience: Minimum 8 years of experience managing social media platforms, preferably in a digital marketing agency or similar industry.

• Technical Proficiency: Hands-on experience with social media management tools 

• Analytics Expertise: Strong knowledge of tools like Google Analytics, Facebook Insights, and other platform-specific analytics tools.

• Content Skills: Ability to write engaging copy and guide design teams for creative visuals.

• Strategic Thinking: Proven ability to plan and execute successful social media campaigns.

• Interpersonal Skills: Excellent communication and leadership abilities.

Problem Solving: Ability to manage crises or negative feedback effectively and diplomatically.