ATS Pious Orchards
Home Work Case Studies
Nowadays, ready-to-move-in homes are in high demand, so it is tough to discover buyers for Under Construction Projects. Despite being a product of one of the biggest developers of the Real Estate Industry, ATS Homekraft, Pious Orchards faced challenges when looking for potential buyers as it was the last located project of sector 150. Another major challenge was that the project's launch was planned in post-covid times with bigger sizes of the flat, i.e. 2350 sqft & 3200 Sqft. And the target was to assign 150 + Units in 45 Days.project's launch was planned in post-covid times with bigger sizes of the flat, i.e. 2350 sqft & 3200 Sqft. And the target was to assign 150 + Units in 45 Days.
No. Of Queries Received
No. Of Site Visits
No. Of Bookings
Number of Queries
Strategy & Research
- Team used the USP “river facing apartments” which was rare in the Country.
- Research on Total number of existing projects in nearby location
- Targeted the audience who were looking for the projects which were going to be delivered within a year or less.
- We remarketed all property buyers who searched property in past six months.
- Intensive amount of marketing budget was spent on Digital Marketing, to create a social media presence
- The social presence created, attracted channel partners to sell the project, hence saving the marketing cost and selling the product to the target audience
- We targeted all employees of Noida & greater Noida based corporates
Content & Creative