• The campaign for Sarvam faced a distinct set of challenges, primarily due to limited brand keyword search volume at the initial stage. This led to a heavy reliance on brand-generic queries, making it difficult to capture highly intent-driven traffic early on.
• Aggressive audience expansion in the initial phase caused a spike in CPL, impacting cost efficiency. Additionally, influencer-led creatives did not perform as expected, limiting their contribution to engagement and conversions.
• Balancing brand-building with performance marketing was crucial, as the project required both awareness generation and consistent lead flow in a competitive mid-premium segment.

Full-Funnel Marketing Approach:

A structured funnel—Awareness → Consideration → High-Intent Lead Generation → Remarketing—was implemented to nurture users across stages and improve overall conversion efficiency.

Smart Keyword & Audience Strategy:

A mix of brand and brand-generic keywords helped capture available demand. Advanced audience targeting using in-market, affinity, and custom segments (including HNIs, CXOs, luxury travellers, and property seekers) improved intent capture.

Wellness-Centric Messaging:

The campaign positioned the project around luxury combined with wellness living. Communication highlighted EQI (Emotional Quotient Index), lifestyle benefits, and aspirational living—resonating strongly with the target audience.

Multi-Platform Execution:

Google Search captured high-intent traffic, Demand Gen built awareness among luxury-focused users, Meta Ads scaled reach, and remarketing campaigns re-engaged users to drive conversions.

Lead Quality Enhancements:

OTP verification and conditional logic were implemented to filter out low-quality leads, significantly improving overall lead relevance.

Creative & Landing Page Optimization:

Premium creatives focused on lifestyle, space, and design, while dedicated landing pages emphasized wellness and user experience, ensuring higher engagement and better lead capture.

Continuous Optimization:

With strong tracking systems and data-driven insights, campaigns were regularly optimized—refining audiences, reallocating budgets, and strengthening remarketing loops.

Google & Meta contributed equally, delivering a balanced mix of intent-driven and demand-generation leads.