• The campaign faced challenges typical of new launch projects, where competition was high while search volume remained limited. This imbalance directly impacted lead flow, making it difficult to scale campaigns efficiently.
• Additionally, operating within the mid-income to mid-premium segment required maintaining a balance between lead volume and cost efficiency. Generating quality leads without inflating CPL was a key concern.
• Ensuring consistent performance across multiple projects and micro-markets within a short campaign duration further added to the complexity.

Full-Funnel Strategy Implementation:

A structured funnel—Awareness → Consideration → High-Intent Lead Generation → Remarketing—was implemented to nurture users and improve conversion efficiency across stages.

Keyword & Audience Strategy:

A combination of brand, brand-generic, and generic keywords helped capture available demand. Advanced audience targeting using in-market, affinity, and custom segments (including HNIs, CXOs, and property seekers) improved intent capture.

Multi-Platform Execution:

Google Search captured high-intent queries, Demand Gen built awareness among relevant audiences, Meta Ads scaled reach, and remarketing campaigns re-engaged users to drive conversions.

Lead Quality Optimization:

OTP verification and conditional logic ensured filtering of low-quality leads. Continuous audience refinement further improved lead relevance and efficiency.

Creative & Media Execution:

Premium and aspirational creatives focused on lifestyle, space, and design. Video creatives played a crucial role in generating higher engagement and lead volumes.

Continuous Optimization:

With robust tracking and data-driven insights, campaigns were regularly optimized—refining audience segments, keywords, and budget allocation toward high-performing areas. 

Google & Meta contributed equally, delivering both volume and quality leads.