Omaxe Chandni Chowk
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PROJECT OVERVIEW
In the heart of old Delhi, Chandni Chowk is one of the oldest and busiest markets in India. Being an old market using traditional approaches for selling, buying or renting property, it was a challenge to pick an approach for generating results for the client. The big size of the property and even bigger ticket size were also a challenge.
THE CHALLENGE
- In the heart of Old Delhi, Chandni Chowk is one of India's oldest and busiest markets.
- Being an old market using traditional approaches for selling, buying, or renting property, customers were a bit averse to the mall culture. It took a lot of work to pick a strategy that would generate results for the client.
- The large size of the property and the even bigger ticket size was another major challenge.
STRATEGY & RESEARCH
- To address the challenges associated with traditional retail mindsets, store sizes, and pricing, we conceived the innovative idea of unlockable shops – a shared, expansive space leased out to multiple vendors.
- Several different customer segments were identified, leading to the creation of specialized buckets tailored for individuals interested in jewellery, bridal wear, apparel, and food.
- We strategically targeted high-traffic keywords such as "Chandni Chowk" and "Shops in Chandni Chowk" to boost online visibility and drive significant search results.
- The concept of unlockable shops also garnered interest from individuals seeking to make rental income through investment opportunities.
- Our marketing approach encompassed a comprehensive strategy, including targeting broad search volumes on Google and social media platforms, as well as proactively engaging with brokers to enhance awareness of this pioneering concept.
THE RESULTS
GOOGLE
40778000
IMPRESSIONS
1077800
CLICKS
4800
NUMBER OF QUERIES
60 Lacs*
TICKET SIZE
1800
CPL
8640000
CAMPAIGN BUDGET
Chandni Chowk
LOCATION OF PROJECT
FACEBOOK
3350000
IMPRESSIONS
50250
CLICKS
7200
NUMBER OF QUERIES
60 Lacs*
TICKET SIZE
280
CPL
2016000
CAMPAIGN BUDGET