Catering to the NRI audience is in itself a great challenge. In the real estate category especially in India, there are many big sharks, and Godrej properties are among them.

The main goal of the Godrej properties is to address the following issues to Increase the number of NRI investors.

• Past audience data used for lead generation
• Competitive analysis of competitors
• Creating buzz
• The planning of an ad campaign for a short time interval.
• Campaigns were run to raise awareness on social media platforms and google ads with the project's name location and price.
• USP of properties and keywords were used according to the target countries.