Eldeco Live By Greens
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PROJECT OVERVIEW
ELDECO Live By The Greens is a prestigious residential project that offers a serene and luxurious living experience.
THE CHALLENGE
- Life time of Eldeco Live By The Greens faced significant challenges in discovering buyers for their underconstruction projects. Several factors contribute to this difficulty.
- Firstly it was Tough to Discover Buyer For Under Construction Project. Additionally, the high competition in the location, with numerous projects offering the same ticket size, intensifies the struggle to stand out and attract attention.
- Moreover, the high level of competition results in an influx of spam, further complicating the search for genuine prospects. Sorting through the spam and identifying serious buyers becomes a time-consuming task, hampering the efficiency of the sales process.
- This project is close to well-established developments such as ATS Pious Orchards, ATS Pious Hideaways, Tata Eureka Park and Prateek Canary. As a result, capturing the attention and interest of potential customers was a challenge.
STRATEGY & RESEARCH
- We used an aggressive marketing technique, rolling out a new campaign every 2-3 months with a new creative outlook and a new key message.
- We also strategically increased the price at regular intervals to illustrate price appreciation and open up opportunities for property investment purposes.
- Our remarketing strategy focused on the audience actively seeking property over the past six months to a year.
- We generated a buzz among the audience through a thoughtfully crafted Discovery initiative. Furthermore, ensured that the unique selling points of our project were prominently showcased in our ads and banners.
- Continuously keeping tabs on the competition, we meticulously researched their strategies and adapted our ads for better performance. Additionally, we targeted all of our competitors' keywords with similar ticket sizes. To minimize unwanted clicks and spam, we excluded real estate brokers, employers, and college-going students from our targeting efforts
THE RESULTS
FACEBOOK
4882036
IMPRESSIONS
57607
CLICKS
2197
NUMBER OF QUERIES
1 Cr
TICKET SIZE
1250
CPL
4882036
CAMPAIGN BUDGET
Noida, Sector 150
LOCATION OF PROJECT
GOOGLE
212892
IMPRESSION
80835
CLICKS
1981
NUMBER OF QUERIES
1 Cr
TICKET SIZE
1620.12
CPL
3209220
CAMPAIGN BUDGET
Noida, sec-150
LOCATION OF PROJECT