Eldeco Acclaim
PROJECT OVERVIEW
Eldeco Acclaim stands as the impressive second phase of the Eldeco Accolade. Encompassing 13 acres of land and catering to over 300 families, this residential complex offers 2 BHK apartments designed
THE CHALLENGE
Eldeco Acclaim encountered significant hurdles in finding buyers for their ongoing construction projects. Various factors contribute to this challenge. Firstly, there was difficulty in identifying buyers for an under-construction project. Additionally, the fierce competition in the area, with multiple projects offering similar ticket sizes, heightens the difficulty of distinguishing oneself and capturing attention. Furthermore, the intense competition leads to an influx of spam, making the search for genuine prospects more complicated. Sorting through spam and identifying serious buyers becomes a time-consuming task, impeding the efficiency of the sales process.
STRATEGY & RESEARCH
- Showcasing the Project's Unique Selling Points (USPs) in Eye-Catching Ads and Banners.
- Implementing Remarketing Tactics to Retarget and Engage the Target Audience actively searching for properties for the past six months and a year.
- Leveraging Always Catchy Schemes and Banners designed to entice buyers with purchase intentions.
- Maintained a vigilant watch on competitors, conducting in-depth research on their strategies, and leveraging those insights to optimize our ads for superior results.
- Strategically Targeted Competitors' Keywords with Comparable Ticket Sizes for maximum market impact and reach.
- Implemented Exclusion Criteria to Filter Out Real Estate Brokers/Employers and College-Going Students, ensuring a streamlined audience targeting approach, reducing unwanted clicks and minimizing spam.
THE RESULTS
GOOGLE
1830783
IMPRESSION
46365
CLICKS
626
NUMBER OF QUERIES
85 Lakh
TICKET SIZE
1718
CPL
1075998.3
CAMPAIGN BUDGET
Sohna road, Sec-2
LOCATION OF PROJECT
FACEBOOK
3851436
IMPRESSIONS
27760
CLICKS
954
NUMBER OF QUERIES
85 Lakh
TICKET SIZE
690
CPL
661738
CAMPAIGN BUDGET
Sohna road, Sec-2
LOCATION OF PROJECT
