ATS Pious Orchards
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PROJECT OVERVIEW
Nowadays, ready-to-move-in homes are in high demand, so it is tough to discover buyers for Under Construction Projects. Despite being a product of one of the biggest developers of the Real Estate..
STRATEGY & RESEARCH
- We strategically positioned the unique "river-facing apartments" as a rare and coveted offering in the Country. Conducting thorough market research, we meticulously determined the total number of existing projects in the nearby location, allowing us to assess the competition and our differentiating factors.
- We specifically targeted individuals and families seeking properties that would be completed within a year or less, tailoring our marketing efforts to appeal to this niche audience.
- Employing advanced marketing strategies, we leveraged sophisticated digital marketing techniques to establish a robust presence on social media platforms. This not only allowed us to engage with prospective buyers directly but also served as a magnet for channel partners interested in collaborating to sell the project.
- In addition, we executed a focused campaign aimed at reaching and engaging with employees of Noida and Greater Noida-based corporates. This strategic approach enabled us to maximize our visibility and engagement within the local corporate community, tapping into a potentially lucrative market segment.
THE CHALLENGE
- There is a high demand for ready-to-movein homes, making it difficult to find buyers for Under-Construction Projects. Despite being developed by one of the biggest names in the real estate industry, ATS Homekraft, Pious Orchards faced challenges due to its location as the last project in sector 150.
- Another major challenge was the project's launch during the post-COVID times with larger flat sizes of 2350 sq. ft and 3200 sq. ft. The target was to sell 150+ units within 45 days.
THE RESULTS
GOOGLE
2700
NO. OF QUERIES RECEIVED
337
NO. OF SITE VISITS
870
CPL
2349000
CAMPAIGN BUDGET
202
NO. OF BOOKINGS
FACEBOOK
2000000
IMPRESSIONS
30000
CLICKS
3600
NUMBER OF QUERIES
870
CPL
3132000
CAMPAIGN BUDGET