• Research on Total number of existing projects in nearby location.
• Figured out under construction and ready to move in options out of them.
• To find projects in demand and those builders who were pumping money in advertising.
• Targeted the audience who were looking for the projects which were going to be delivered within a year or less.
• We targeted both google and social media.
• We diverted the competitor’s search audience towards itthrough Google Search & Remarketing.
• We targeted ATS existing buyers and search volume through Google Search & Remarketing.
• We targeted generic search volume.
• We did broker awareness as well through social media & Google Remarketing.
• We targeted similar ticket size projects through Google Search & Remarketing.
• We remarketed all property buyers who searched property in past six months through remarketing.

One major challenge was that ready-to-move-in homes are in high demand, so it is tough to discover buyers for Under Construction Projects. Even though ATS website was all around outlined and sorted out, it took a lot of work to find offers and arrangements, so it required an alternate point of arrival for this task that would be able to co-relate with advertising creative which was live in the Newspaper and Outdoor. All offers and deals should be on the landing page with an instant query form and contact number. Another challenge was that this project's price was costlier compared to other projects in that area. It was challenging to pick an alternate approach or stage so the final product would work much better for the client.