Pay-per-click marketing programs, if not deliberately managed, can be expensive. GTF Technologies don't adopt a shotgun strategy – we deliberately screen the program, the number of value deals coming in, and change your plan for better execution. We think about our customers and what they spend and trust they have each privilege to expect comes about.
How do we do it? It all comes down to the research we perform before the program rolls out. Our digital planning team is looking for where your customers go and what they like and dislike. Employing this in-depth research means a bigger bang for your marketing buck.
There is no denying that engaging in a methodical search engine marketing strategy can put your business in front of many new customers. What are some of the advantages?
At GTF Technologies, we are big believers in analytics. We measure results as the program rolls out and tweak it to increase user response. We watch, learn, and listen from day one. Our team measures cost, sales, views, click-through, visitors, and other factors, so your pay per click (PPC) budget goes further. There’s more – want to review the results? We want you to and generate reports and KPI (key performance indicators), so your C-level team can have their finger on the pulse.
Your PPC ads need to appear at the right time in the right place. At GTF Technologies, our paid search marketing team digs deep into the facts to determine exactly where and when your ads should appear to get results. You need to connect with potential customers, and we find out where they hang out before we launch your PPC campaign.
Even a new business can have a presence that blows away the competition with a carefully crafted PPC campaign. Starting a new enterprise and ready to make a splash? No matter your business's size or scope, a targeted PPC campaign drives sales when done right.
Our concern with getting results for your digital marketing budget means we test everything and in many ways. A/B testing to measure response and careful review of analytics to increase performance is a crucial aspect of our process.