Omaxe Chandni Chowk
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The Challenge
In the heart of old Delhi, Chandni Chowk is one of the oldest and busiest markets in India. Being an old market using traditional approaches for sell, buy or rent property it was a challenge to pick an approach for generating results for the client. Big size of the property and even bigger ticket size was also a challenge.
The Results
Google
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Impressions
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Clicks
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Number of Queries
Facebook
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Impressions
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Clicks
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0
Number of Queries
Strategy & Research
- We targeted keywords like Chandni Chowk, Shops in Chandni chowk to drive search volume for getting results.
- As the size of property was big so we highlighted unlockable shops.
- Reduced the ticket size by using the concept of unlockable shops
- We targeted individuals who were willing to invest for rental income.
- We targeted generic search volume.
- We targeted both google and social media.
- We did broker awareness as well.
Services Used
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Research
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Content & Creative
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Paid Search
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Paid Social