logo THE CHALLENGE

Nowadays ready to move in homes are high in demand and that is the reason it is exceptionally hard to discover buyers for Under Construction Projects. Pious Orchards, despite being a product of one of the biggest developers of the Real Estate Industry, ATS Homekraft, faced challenges when it came to looking for potential buyers as it was the last located project of the sector 150. Another major challenge was that the launch of the project was planned in post-covid times with bigger sizes of the flat i.e. 2350 sqft & 3200 Sqft .And the target was to assign 150 + Units in 45 Days.

logo THE RESULTS


Website Visits
293320
No. Of Queries Received
14700
No. Of Site Visits
2200
No. Of Bookings
202

logo STRATEGY & RESEARCH

  • Team used the USP “river facing apartments” which was rare in the Country.
  • Research on Total number of existing projects in nearby location
  • Targeted the audience who were looking for the projects which were going to be delivered within a year or less.
  • We remarketed all property buyers who searched property in past six months.
  • Intensive amount of marketing budget was spent on Digital Marketing, to create a social media presence
  • The social presence created, attracted channel partners to sell the project, hence saving the marketing cost and selling the product to the target audience
  • We targeted all employees of Noida & greater Noida based corporates

logo SERVICES USED


research-icon-1 RESEARCH
content-creative-1 CONTENT & CREATIVE
paid-search-1 PAID SEARCH
organic-icon-1 PAID SOCIAL

CONNECT WITH US


ENGAGE &
EXPERIENCE

Register Office Address
Building NO. : D-186, Street No 3/3, Swaroop Nagar
Delhi - 110042.
Our Branches: Noida | Gurgaon | Mumbai | Pune I Bengaluru
Mobile: +91 9650337799, +91 9560337799
Mail Id: hello@gtftechnologies.com


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