Site architecture is the blueprint upon which your new site is built. It is a technological art, and at GTF Technologies, we are experts in determining the most effective foundation to increase user engagement. Our site architecture team works to create a site plan that reflects your specific target audience’s questions, interests, and where they look when planning to buy.
You need the right amount of content, with each piece created to answer the needs of your specific target market. Site architecture planning is the underpinning of the success of a new site – and we don’t leave it up to chance. We develop every site by planning the architecture so it functions to meet and beat the expectations of the right users – your customers.
A strategy for success starts with site architecture
Your new website needs to speak to the people who matter. This starts with a website architecture strategy.
To craft a website that performs, the first step is to define measurable goals. When our team has a full concept of what you hope to achieve with your new website, we can develop a navigation plan that functions to create a higher level of response from your market segment.
To make a website appeal to the right customers, you have to think like a user. As information architects, our team categorizes, prioritizes, and develops an architecture that is exceptionally useful for the people who matter to your bottom line. We put you on the direct track to success by thoroughly investigating where your users go, and what they are looking for. We help them find YOU.
A clearly defined and drafted site structure makes it possible to save money and time, avoiding the need for extensive changes in the design and development phase. Our site architecture team builds a foundation for success that stands the tests of time.
If you are planning a large site that requires investor funding, nothing makes it more real than presenting a fully developed plan for site architecture, based on the real-world information. A visual prototype can be presented to investors – and nothing inspires more confidence in your vision.
A wireframe is a visual representation of the vision for the site, app, or page. Seeing the proposed design in its early stages brings the concept to life early in the development process.
The art of wire framing site prototypes.
Wire framing is the process by which we visualize your concept. This process allows you to review your site layout, where content and visual images will appear, and all prior to selecting design elements such as color palette, images, and typography. Our wire framing design team will craft a design in greyscale for your review as part of the website creation process.
At GTF Technologies, our wireframe team brings your concept to life in a first incarnation. This allows us to set up the entire site correctly, and eliminate any potential user issues early in the game, saving you time and money.
It’s all about that user experience
Our wire framing process is geared to remove distractions, such as color, type, and images, and focus on the essential points of usability and function. Using the sitemap, the basic plan for your website will be presented in a simplistic manner to clarify and clean up functionality.