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logo THE CHALLENGE

One major challenge was that ready to move in homes are high in demand and that is the reason it is exceptionally hard to discover buyers for Under Construction Projects. Despite the fact that ATSwebsite was all around outlined and sorted out, yet it was hard to discover offers and arrangements so it requires an alternate point of arrival for this task which would be able to co-relate with advertising creative which was live in Newspaper and Outdoor media and there should be all offers and deals with an instant query form and contact number on the landing page. Another challenge was that the price of this project was costlier as compared to other projects in that area. It was difficult to pick an alternate approach or stage such that the final product would work much better for the client.

logo THE RESULTS

Google
24,466,700
Impressions
106,670
Clicks
2,000
Number of Queries
Facebook
2,000,000
Impressions
30,000
Clicks
3,000
Number of Queries

logo STRATEGY & RESEARCH

  • Research on Total number of existing projects in nearby location.
  • Figured out under construction and ready to move in options out of them.
  • To find projects in demand and those builders who were pumping money in advertising.
  • Targeted the audience who were looking for the projects which were going to be delivered within a year or less.
  • We targeted both google and social media.
  • We diverted the competitor’s search audience towards itthrough Google Search & Remarketing.
  • We targeted ATS existing buyers and search volume through Google Search & Remarketing.
  • We targeted generic search volume.
  • We did broker awareness as well through social media & Google Remarketing.
  • We targeted similar ticket size projects through Google Search & Remarketing.
  • We remarketed all property buyers who searched property in past six months through remarketing.

logo SERVICES USED

research-icon-1 RESEARCH
content-creative-1 CONTENT & CREATIVE
paid-search-1 PAID SEARCH
organic-icon-1 PAID SOCIAL

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Mobile.: +91 9650337799, +91 9560337799

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