Anytime someone discusses online marketing, the conversation almost always turns towards lead generation; which ironically is also the point where most people start hearing white noise and start tuning out.
Although the term lead generation can sound quite dry and monotonous, it’s actually one of the most important parts of your digital advertising funnel.
So, why is lead generation — and specifically Facebook lead ads — so important?
The answer is simply because it’s easier to convert potential customers that are already interested in your product/service than it is to convert otherwise uninterested customers, or what we call “cold traffic.”
In this guide, we’re going to take you through the world of Facebook lead ads and show you everything you need to know!
According to a 2015 article from Salesforce, it takes anywhere from 6 – 8 unique touches to create a viable sales lead. This means that it takes a lot of information for a lead to become sales qualified, and that is where lead ads come in.
A few years ago, most leads were generated through the use of Landing Pages and Lead Magnets. Unfortunately, the results were rarely outstanding. A conversion rate of 15-20% was typically considered “good,” while most campaigns did much worse.
Then, in 2015 Facebook launched a new ad type called Facebook lead ads and the world of online marketing hasn’t been the same ever since.